May 20, 2016

App, Branding, Digital, Environmental, Illustration, Motion Graphics, Packaging, UI/UX, Web
About This Project


America faces an obesity epidemic with a rising number of children affected. Studies have shown that portion distortion and mindless eating are two of the main contributing factors.

The strategy is to help children develop correct visual sizing and gain understanding of what their portions should look like. Nibblez focuses on parents with kids between three to twelve years old, which are the ages in which kids develop eating habits and can be influenced the most. The Nibblez App uses hands as visual cues to show parents how much of each food group they should serve their kids.