Tonka

Date

December 21, 2015

Category
Branding, Coding, Digital, Editorial, Print, Web
About This Project

Tonka

The objective of the project was to bring a brand to life creating a whole new visual system and integrated collateral that connects the brand’s essence with their audience and mood.

By connecting the brand with its core users, new spaces of interaction were created preserving Tonka’s spirit—“If it’s Tonka, it’s tough.” Tonka was envisioned as a tough and bold brand that seeks to challenge their thrill-seeking users to test and push their mental and physical limits, preparing them to face high endurance competitions or demanding scenarios.

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