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Moveworks AI – Alberto Carvajal

Moveworks AI

Moveworks AI

Moveworks AI

Moveworks AI

Overview
After spending 3 years in ‘stealth mode’, Moveworks needed to position themselves in an already crowded AI space, and help future customers, press, and investors understand the complex technology behind their elegant and powerful product.

Overview
After spending 3 years in ‘stealth mode’, Moveworks needed to position themselves in an already crowded AI space, and help future customers, press, and investors understand the complex technology behind their elegant and powerful product.

Overview
After spending 3 years in ‘stealth mode’, Moveworks needed to position themselves in an already crowded AI space, and help future customers, press, and investors understand the complex technology behind their elegant and powerful product.

Overview
After spending 3 years in ‘stealth mode’, Moveworks needed to position themselves in an already crowded AI space, and help future customers, press, and investors understand the complex technology behind their elegant and powerful product.

Project
Moveworks AI

Disciplines
UX/UI Design — Web

Duration
5 Months 

Project
Moveworks AI

Disciplines
UX/UI Design — Web

Duration
5 Months 

Project
Moveworks AI

Disciplines
UX/UI Design — Web

Duration
5 Months 

Role
Sr. Product Designer

Design Team
Studio Owner
Creative Director
Sr. Brand Designer
Sr. Product Designer
Jr. Visual Designer
Project Manager
Brand Strategist
Copy Writer

Role
Sr. Product Designer

Design Team
Studio Owner
Creative Director
Sr. Brand Designer
Sr. Product Designer
Jr. Visual Designer
Project Manager
Brand Strategist
Copy Writer

Role
Sr. Product Designer

Design Team
Studio Owner
Creative Director
Sr. Brand Designer
Sr. Product Designer
Jr. Visual Designer
Project Manager
Brand Strategist
Copy Writer

Role
Sr. Product Designer

Design Team
Studio Owner
Creative Director
Sr. Brand Designer
Sr. Product Designer
Jr. Visual Designer
Project Manager
Brand Strategist
Copy Writer

Responsibilities
- Collaborated closely with the creative director and Sr. brand designer to create and articulate the brand’s visual language (typography, graphic elements & illustrations).
- Designed Moveworks new web site creating along the process the digital components such as, iconography, motion and modular system for the case study sites.
- Oversaw and mentored the Jr. designer, helping in the design process.
- Collaborated alongside the creative director and POD through the brand definition process, copy creation and creative reviews.
- Worked alongside the project manager and creative director to ensure the projects workflow completion.
- Delivered designs and specs to the client’s engineer team according to their needs.
- Collaborated closely with the project manager and client’s developers to ensure the proper implementation of the experience.

Responsibilities
- Collaborated closely with the creative director and Sr. brand designer to create and articulate the brand’s visual language (typography, graphic elements & illustrations).
- Designed Moveworks new web site creating along the process the digital components such as, iconography, motion and modular system for the case study sites.
- Oversaw and mentored the Jr. designer, helping in the design process.
- Collaborated alongside the creative director and POD through the brand definition process, copy creation and creative reviews.
- Worked alongside the project manager and creative director to ensure the projects workflow completion.
- Delivered designs and specs to the client’s engineer team according to their needs.
- Collaborated closely with the project manager and client’s developers to ensure the proper implementation of the experience.

Responsibilities
- Collaborated closely with the creative director and Sr. brand designer to create and articulate the brand’s visual language (typography, graphic elements & illustrations).
- Designed Moveworks new web site creating along the process the digital components such as, iconography, motion and modular system for the case study sites.
- Oversaw and mentored the Jr. designer, helping in the design process.
- Collaborated alongside the creative director and POD through the brand definition process, copy creation and creative reviews.
- Worked alongside the project manager and creative director to ensure the projects workflow completion.
- Delivered designs and specs to the client’s engineer team according to their needs.
- Collaborated closely with the project manager and client’s developers to ensure the proper implementation of the experience.

Responsibilities
- Collaborated closely with the creative director and Sr. brand designer to create and articulate the brand’s visual language (typography, graphic elements & illustrations).
- Designed Moveworks new web site creating along the process the digital components such as, iconography, motion and modular system for the case study sites.
- Oversaw and mentored the Jr. designer, helping in the design process.
- Collaborated alongside the creative director and POD through the brand definition process, copy creation and creative reviews.
- Worked alongside the project manager and creative director to ensure the projects workflow completion.
- Delivered designs and specs to the client’s engineer team according to their needs.
- Collaborated closely with the project manager and client’s developers to ensure the proper implementation of the experience.

 

 

Project Goals
1. Launch Moveworks AI startup out from stealth mode through a brand redesign and a new website.
2. Build a flexible design system that reflects cohesive digital presence across web & integrated platforms.
3. Help future customers and investors understand the complex technology behind Moveworks’ AI product.

Project Goals
1. Launch Moveworks AI startup out from stealth mode through a brand redesign and a new website.
2. Build a flexible design system that reflects cohesive digital presence across web & integrated platforms.
3. Help future customers and investors understand the complex technology behind Moveworks’ AI product.

Project Goals
1. Launch Moveworks AI startup out from stealth mode through a brand redesign and a new website.
2. Build a flexible design system that reflects cohesive digital presence across web & integrated platforms.
3. Help future customers and investors understand the complex technology behind Moveworks’ AI product.

The Brand

Forward Looking and Precise. The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation.

The Brand

Forward Looking and Precise. The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation.

The Brand

Forward Looking and Precise. The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation.

PRES-MOVEWORKS-08
PRES-MOVEWORKS-09

Wireframes

Among many of Moveworks’ challenges, one was the proper product definition, component breakdown and solution articulation for clients and investors.

Wireframes

Among many of Moveworks’ challenges, one was the proper product definition, component breakdown and solution articulation for clients and investors.

Wireframes

Among many of Moveworks’ challenges, one was the proper product definition, component breakdown and solution articulation for clients and investors.

Moveworks-wires-workshop-01
Moveworks-wires-workshop-02
Moveworks-wires-workshop-03
Moveworks-wires-workshop-04
PRES-MOVEWORKS-05-C

Iconography & Illustrations

Moveworks needed to stand out not only form a visual stand but have a unique icon and illustration style that represented their complex solution components.

Iconography & Illustrations

Moveworks needed to stand out not only form a visual stand but have a unique icon and illustration style that represented their complex solution components.

Iconography & Illustrations

Moveworks needed to stand out not only form a visual stand but have a unique icon and illustration style that represented their complex solution components.

Moveworks Icons 2
Moveworks Illustrations 2
PRES-MOVEWORKS-02-C1-3

Final Designs
Moveworks website experience reflects a differentiated position in the AI space, helping customers, press, and investors understand the complex technology behind their elegant and powerful product. The website showcases how the advanced cloud-based AI platform is transforming the future of enterprise IT. Moveworks' positioning and key value proposition speak to forward-looking CIOs, what Moveworks will help them do—deliver unparalleled IT support where IT issues resolve themselves, and why they should believe in Moveworks.

Final Designs
Moveworks website experience reflects a differentiated position in the AI space, helping customers, press, and investors understand the complex technology behind their elegant and powerful product. The website showcases how the advanced cloud-based AI platform is transforming the future of enterprise IT. Moveworks' positioning and key value proposition speak to forward-looking CIOs, what Moveworks will help them do—deliver unparalleled IT support where IT issues resolve themselves, and why they should believe in Moveworks.

Final Designs
Moveworks website experience reflects a differentiated position in the AI space, helping customers, press, and investors understand the complex technology behind their elegant and powerful product. The website showcases how the advanced cloud-based AI platform is transforming the future of enterprise IT. Moveworks' positioning and key value proposition speak to forward-looking CIOs, what Moveworks will help them do—deliver unparalleled IT support where IT issues resolve themselves, and why they should believe in Moveworks.

Home

Home

PRES-MOVEWORKS-02-D1

Product

Product

PRES-MOVEWORKS-02-D2

About & Careers

About & Careers

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Selected Works

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KanopyProduct Design

Leisure SportsUI Design | App Design

ZoltánUX/UI | Branding

© 2018 | Alberto Carvajal

© 2018 | Alberto Carvajal

 © 2018 | Alberto Carvajal

 © 2018 | Alberto Carvajal